Pictured at the award presentation (l-r) sponsor AIB Mark Doyle and from Good4U, Chris McGurrin, Laura O’Sullivan, Claire Hennessy, Michelle Butler & Nick Devaney.


Last Thursday night saw the coming together of the biggest and best in the World of Marketing, showcasing both national and international brands at the All Ireland Marketing Awards. Among the heavy hitters on the nominees list, Good4U were announced as the winner of the Small Business Marketing Award. What an experience to be standing alongside some of the country’s most successful companies such as SuperValu, Lidl Ireland, AIB, Guinness Storehouse, Heineken Ireland and KBC Bank who also won an award on the night and to bring home the much sought-after trophy.


The All Ireland Marketing Awards programme, hosted by The Marketing Institute of Ireland, is the nation’s premier means of recognising the success of Irish marketing professionals. Entries are judged by a prestigious panel of marketing practitioners and experts who are looking to promote excellence and best practice in all areas of marketing.


For the awards, Good4U showcased the campaign around their new healthy snacking ranges which were launched into one of the world’s most popular high street stores across 8 European markets. Together with a brand-new packaging design as well as a targeted marketing campaign, the new ranges aligned with the markets most recent and anticipated trends and got a fantastic response from Ireland’s media and Irish influencers such as Pippa O’Connor and Rosie Connolly.


Speaking of the success of the AIM Awards, Sales and Marketing Director Laura O’Sullivan said, “This is a great day for Good4U. To receive this recognition is truly momentous and a credit to everyone who has plays their part including our great team, our stakeholders, our ambassadors, our customers and most importantly our community. We have a Vision to be the Worlds Most Loved and Trusted Health Food Brand and winning this award helps us get that little bit closer to making our dream more of a reality!”


Most of the health food company’s products have recently had packaging refreshes which has contributed to the further strengthening of sales throughout Ireland and the UK in recent weeks. The award-winning company is devoted to expanding the business and are excited to add to their success over the coming months.


For details on the AIM Awards and a full list of 2018 winners, visit http://www.aimawards.ie/finalist.

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